Local shoppers queued up to get their hands on one of the cards at the scheme’s launch in Windsor Arcade, and organisers said that they were amazed and delighted with the level of support for the scheme. Launching the project, Frances Donovan, HTV presenter, said “I live locally and one of the special things about Penarth is being able to make use of the excellent shopping centre so easily, I fully support this scheme”. Congratulating Gwyrddio Penarth Greening on the venture, Deputy Town mayor, Cllr. Anthony Ernest said “Penarth has lost many businesses in the last 3 years and now is the time to support local traders and keep our town a strong and vibrant community for the foreseeable future”. He added that Penarth Town Council warmly welcomed the initiative which would cut down on car travel, reduce carbon emissions and generally improve the economic base of Penarth.”. Also present to support the Shop in Penarth campaign was former rugby international Glenn Webbe. Local trader, Nick Frangoulis, hoped the SiP card scheme would ensure that customers continued to shop locally and keep Penarth a vibrant and bustling town with many independent stores.
The launch was attended by many of the retailers taking part in the scheme, local shoppers and members of GPG. Steamers had provided a special SiP cake which was later given to the Marie Curie Hospice in Penarth.
Local resident, Keith Howells, of Penarth said of the new scheme, “This is such a great idea, and it’ll definitely make me think twice before jumping in the car and shopping out of town.”
Thirty one of Penarth’s independent shops and traders are already part of the scheme, with more waiting to join. Cards, which cost £1 each are available from retailers displaying the SiP sign in their windows.